Red Alert for Orkut.com in India
Popular Star News program called “Red Alert”, recently directly targeted the most popular heavily used Social Networking website in India - Orkut, with a 20 minute long dramatic report. They had some very alarming and disturbing facts about how criminals, drug users and people were using Orkut.com for sex, drugs, criminal acts and to rope in the innocent. This may harm / affect Orkut’s growth rate of signing in new users, because Indian parents (who know very little of the Internet) may clamp on strict parental control prohibiting the use of Orkut - after seeing this program. See the dramatic video that aired on Sunday 26th August 2007 .
PART 1 of Video
PART 2 of Video
My concern… will this hurt all other Social Networking sites too like BigAdda, BharatStudent and Minglebox? Orkut was the only one targeted - probably because it has a very huge and buzzing online community of all sorts of people In India (and globally) - unlike its competitors who are still very small and almost insignificant. However, these are lessons for them - and they will definitely need to pay heed to these alarming issues in the long run as their diverse communities grow.
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