Local Search Heats up with Google Local India
The local search market is heating up with the latest entry of Google Local India. For some industry pundits, it seemed that Google would simply gobble up and acquire one of the current players in the market amongst - JustDial, Onyomo, Dwaar, Zook, Laila, Burrp and Guruji - which wouldn’t have been a surprise to many. But, instead, Google chosen instead to dominate (their very core area) without any acquisition and a solo entry.
Later this week, I will visit each local search offering in India and present their individual pros and cons and value proposition. I will also try and predict which of these will live long and which will be part of the future dead pool. As always, reader comments and heated discussion will be much appreciated.
— Vishal Lamba Filed under: Search
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