Rajat Jain takes over as CEO of Mobile2Win… can he churn out better quality content?
Rajat Jain from Disney has taken over as CEO and MD of Mobile2Win, replacing Rajiv Hiranandani who will continue to stay with the company. Lets hope that Mobile2Win’s quality of mobile and web games (found on Games2Win) improve in quality with this move. I’ve taken a deep look at their mobile and web gaming content - and a lot of it is completely sub-standard in quality. On contacting someone at Games2Win to find out why the games are of such low quality - I was told that they were under tremendous pressure to churn out 2 to 3 games every week. Wow! some guts. No wonder the quality of their self produced and self published content is of low quality. I am basically comparing them to the global game quality standards that you find on popular casual gaming sites like MiniClip, Popcap , Kongregate etc, and global mobile gaming companies who have setup base in India, like Digital Chocolate, EA mobile, Glu, Gameloft etc.
While I totally understand the managements move to churn out and quickly build a gaming portal with a large number of casual games trying to match up and defeat the numbers found on other local competing sites like Zapak.com - I dont see this working in the long run. True you can stir up people and get traffic to your site by releasing games with catchy titles like “Magic Fingers” with themes like Massage Parlor - but I can guarantee you that 100% of the people who played that game were probably completely put off with the low gameplay experience and will not return to play that game. It has zero stickyness and addictive quality. Its the Internet they are messing with here… and people are one click away from stellar casual gaming sites like MiniClip or Kongregate - and sooner or later the word will spread into India at a mass scale (just like Orkut and Facebook invites have been flooding into people’s mailbox).. and people will move over to these high quality casual gaming sites. Games2Win and Mobile2Win may win in the short run - but, this is not a 100 meter dash! Lets hope the new CEO realizes this.
Also, putting your sponsored Games2Win link on Google whensome searches for “top web game portals” or “casual games” is not going to help. You’ll definitely get all that PPC traffic to your site… but since this is a “viral” medium and can grow only if you have stellar and addictive content that people talk about and pass around at parties… for example - “oh have you played that awesome Desktop Tower Defence game? its nuts… i got hooked on to it for 3 hours straight… and cant get enough of it!”. Desktop Tower Defence is a game developed by one guy that has been played of 15 million times in a couple of months - something a site like Games2Win needs to learn from - how a single game developed by a single guy has produced 1000 times more traffic than a site with 200 plus games developed by an army of novices.
— Vishal Lamba Filed under: Uncategorized
I don’t completely agree with you here. You are unnecessarily misleading people by saying that the webgaming content on Games2win is sub-standard in quality. If this was the case, their games wouldn’t have been picked up by popular international gaming sites. I see their games all the time on UGOplayer.com, Addictinggames.com, Newgrounds and even Kongregate which is your benchmark for casual gaming sites (check http://www.kongregate.com/games/Games2win/magic-fingers). These are renowned sites and would not allow any sub-standard content to be featured on their sites. Yes, Magic Fingers may not be sticky - probably that’s the nature of the game - they might have designed it for a gamer who’s short on time and needs a quick gaming break. But you can’t ignore Games2win’s highly sticky games like Carbon Auto Theft, Bombay Taxi, Pizza Passion, etc. - Bombay Taxi has 20 levels! I guess you should try playing these games - they will help change your opinion about Games2win. It’s not right to write negatively about someone without looking at both sides of their story.
OK. For starters, I will hop over to Games2win yet again to take a deeper look at the quality of 10 random games. The game Magic Fingers is completely way-off and has zero addiction value. I’ve been a gamer for over 30 years - right from the days of the ZX Spectrum and currently I also run a gaming company of 40 people. So, I do know what I am talking about here. It doesnt really matter if a game has 2 levels or 5000 levels. Its the gameplay that is important. Just saying that this game has 20 levels means nothing at all - if the levels are poorly designed, level-to-level learning curves are not perfectly in place, etc etc - then its just not going to be fun… *sigh*. Game design is an art - and comes naturally to few people… and I see a very select few companies that have this talent inhouse (in India)… and even those who do have it - reflect it in very few products of their. Games2win is not the only company here with substandard contnet - there are plenty of others. Anyway’s since you have asked me to take another look at Games2win - I will do so. And I will post my experience again.
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