TekChakra.com

Here’s a daring stunt. News.com has reported that Bollywood 3D is planning to produce a LAN multiple player RPG game prior to release of the hindi movie. The game will have characters inside it that will be present in the movie. They plan to sell these games for $1 to $2 per copy (to combat piracy levels) - and hopefully stir up enough publicity and gamer traffic that the game sells a lot and becomes a hit LAN party game. They’re planning to hold LAN tournaments and give away prizes such as, meeting the movie stars, free premier tickets and free movie merchandise. The movie is based on a futuristic crime story entangled with a love story. The budget for the game is said to be around $100,000.

My take - This is NOT going to work. Simply because they are targeting hardcore gamers who do a lot of LAN gaming - and this is the last thing they want to waste their time on. Winning tickets and merchandise for a movie that you know absolutely nothing about is a joke. Why would I spend $2 and my precious gaming time to switch over to a game and movie i have absolutely no idea of. This would’ve worked if your movie was a big hit and you were coming up with a sequel AND your movie appealed to the gamer-types. For exampe - this works and has worked well with fan-fanatic movies like Lord of The Rings or Star Wars… and when they release pre-movie games - fans go crazy and rush out to buy the game, even though they cost as much as $40 a pop.

This is probably just a publicity stunt to get the word of the movie out. I dont think this is going to work and they better focus on the plot and quality of the movie - if they want a die hard gamer-type fan following, and perhaps then they can try this stunt in Bollywood 3D movie Part 2.

— Vishal Lamba    Filed under: Uncategorized